What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.
- ISBN10 088730902X
- ISBN13 9780887309021
- Publish Date 1 September 1998
- Publish Status Out of Print
- Out of Print 6 November 2003
- Publish Country US
- Publisher HarperCollins Publishers Inc
- Imprint HarperCollins
- Format Hardcover
- Pages 237
- Language English