Steve Blank's course text from Berkeley's Haas Business School and Stanford University, is the essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.
- ISBN10 0989200507
- ISBN13 9780989200509
- Publish Date 17 July 2013 (first published 31 August 2006)
- Publish Status Out of Stock
- Imprint K & S Ranch
- Edition 5th ed.
- Format Hardcover
- Pages 370
- Language English