The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

by John Gerzema and Edward Lebar

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  • ISBN10 1281937681
  • ISBN13 9781281937681
  • Publish Date 1 January 2008
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Jossey-Bass
  • Format eBook
  • Pages 252
  • Language English