Transnational Management: Text Cases and Readings in Cross Border Management

by Christopher A. Bartlett and Sumantra Ghoshal

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This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries.
  • ISBN10 0256247811
  • ISBN13 9780256247817
  • Publish Date December 1998 (first published 1 December 1991)
  • Publish Status Active
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Edition 3rd Revised edition
  • Format Hardcover
  • Pages 1040
  • Language English