Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
- ISBN10 0994347073
- ISBN13 9780994347077
- Publish Date 27 January 2017 (first published 10 January 2017)
- Publish Status Unknown
- Publish Country AU
- Imprint SitePoint Pty Ltd
- Format Paperback
- Pages 178
- Language English