From Brand Vision to Brand Evaluation

by L. De Chernatony

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  • ISBN10 6611777687
  • ISBN13 9786611777685
  • Publish Date 24 April 2001
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint Elsevier Science & Technology
  • Format eBook
  • Pages 321
  • Language English