This text has a real world focus and is replete with discussions of real companies. It presents opening and closing vignettes of featured actual companies that relate to the topical coverage of each chapter, and numerous notes discussing current business issues involving real companies related to the particular subjects being discussed within the chapter.
- ISBN10 0314648321
- ISBN13 9780314648327
- Publish Date 20 July 1997 (first published 15 July 1982)
- Publish Status Out of Print
- Out of Print 14 January 1999
- Publish Country US
- Imprint West Publishing Co
- Edition 2nd Revised edition
- Format Hardcover
- Pages 800
- Language English