Political Marketing:: Theoretical and Strategic Foundations

by Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman

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This is the first integrated theory-to-practice text on marketing's role in the political process. It
  • ISBN10 076562916X
  • ISBN13 9780765629166
  • Publish Date 15 May 2011
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format Paperback
  • Pages 352
  • Language English