The Business of Sports: Off the Field, in the Office, on the News (Lea's Communication)

by Mark Conrad

Jennings Bryant and Dolf Zillmann

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Book cover for The Business of Sports

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The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.

  • ISBN13 9781317430513
  • Publish Date 17 February 2017 (first published 2 February 2006)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 3rd edition
  • Format eBook
  • Pages 454
  • Language English