This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
- ISBN10 352815781X
- ISBN13 9783528157814
- Publish Date 29 October 2002 (first published 1 January 2001)
- Publish Status Active
- Out of Print 14 January 2015
- Publish Country DE
- Imprint Friedrich Vieweg & Sohn Verlagsgesellschaft mbH
- Edition 2nd Revised edition
- Format Hardcover
- Pages 183
- Language German