The new edition of this ever-popular title has been completely updated and includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union. It is divided into three parts: fundraising principles and strategies; sources of funding - including individual donors, grant-making trusts, companies, central and local government; fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals. Illustrated with case studies - including new examples - throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.
- ISBN10 1900360098
- ISBN13 9781900360098
- Publish Date August 1997 (first published October 1991)
- Publish Status Out of Print
- Out of Print 10 February 1999
- Publish Country GB
- Imprint Directory of Social Change
- Edition 3rd Revised edition
- Format Paperback
- Pages 256
- Language English