Guerrilla Marketing Field Guide (Guerrilla Marketing) (Guerrilla Marketing)

by Jay Levinson and Jeannie Levinson

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Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
  • ISBN10 1306438713
  • ISBN13 9781306438711
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 14 April 2015
  • Publish Country US
  • Imprint Entrepreneur Press
  • Format eBook
  • Pages 201
  • Language English