The untold story of the creation of Aspertame and The NutraSweet Corporation is one of the decade's most compelling business sagas. Using exclusive interviews and previously unpublished records, McCann reveals how a mature American corporation turned an accidental lab discovery into a billion dollar industry.
- ISBN10 1556232683
- ISBN13 9781556232688
- Publish Date 27 September 1990
- Publish Status Out of Print
- Out of Print 26 April 1996
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback
- Pages 300
- Language English