This is an essential course package for CIM Professional Diploma students taking the Marketing Planning 08/09 paper. Bundled together for the first time there's your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam success! "The CIM Coursebook 08/09 Marketing Planning" is packed full of the critical information you need to take you through your course and pass first time. Carefully structured to link directly to the CIM syllabus the coursebook contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. "The CIM Student's Practice and Revision Book" is the one-stop exam practice kit. The book contains a bank of additional questions and checklists, and focuses on key marketing theories and their application to ensure complete understanding. Bundled together in a cost-saving package you're one step closer to exam success!
- ISBN10 1856176495
- ISBN13 9781856176491
- Publish Date 9 August 2008
- Publish Status Out of Print
- Out of Print 24 March 2012
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Language English