A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.
- ISBN10 0582811228
- ISBN13 9780582811225
- Publish Date 8 June 2000
- Publish Status Out of Print
- Out of Print 13 May 2007
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Format Paperback
- Pages 274
- Language English