Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?
Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
- ISBN10 1283419386
- ISBN13 9781283419383
- Publish Date 1 January 2011
- Publish Status Active
- Out of Print 17 February 2015
- Publish Country US
- Imprint Rosen Central
- Format eBook
- Pages 48
- Language English