Media Handbook, The: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)

by Helen Katz

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  • ISBN10 1282170074
  • ISBN13 9781282170070
  • Publish Date 1 January 2010 (first published 1 January 2003)
  • Publish Status Active
  • Out of Print 31 December 2013
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 225
  • Language English