Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
- ISBN10 6613720364
- ISBN13 9786613720368
- Publish Date 31 January 2012
- Publish Status Active
- Out of Print 11 September 2012
- Publish Country US
- Imprint Not Avail
- Format eBook
- Pages 256
- Language English