Marketing Management: Text and Cases

by Thomas V. Bonoma and Thomas J. Kosnik

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  • ISBN10 0256079927
  • ISBN13 9780256079920
  • Publish Date 1 January 1990 (first published 1 December 1989)
  • Publish Status Out of Print
  • Out of Print 14 May 1997
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Hardcover
  • Pages 936
  • Language English