Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
- ISBN10 1292078685
- ISBN13 9781292078687
- Publish Date 14 April 2015 (first published 27 January 2011)
- Publish Status Active
- Out of Print 19 May 2015
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 2nd edition
- Format eBook
- Pages 721
- Language English