And Then There's This

by Bill Wasik

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Book cover for And Then There's This

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And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description
  • ISBN10 1101055367
  • ISBN13 9781101055366
  • Publish Date 11 June 2009
  • Publish Status Active
  • Publish Country US
  • Imprint Viking Books
  • Format eBook
  • Pages 208
  • Language English