The advertising industry has changed out of all recognition over the past 20 years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates. Advertising companies have diversified into television production, public relations, media buying and marketing services. In the gap created by the crisis in public service provision, advertising has stepped in, forming a network which enervates media, economies, cultures, politics and international relations. Armand Mattelart's survey assesses the development and future prospects of this "industry of public noise", and assesses the implications for democracy of the rise and rise of the communications society. This book should be of interest to advanced students and teachers of media studies, communication studies, marketing studies, cultural studies, sociology and management studies.
- ISBN10 0415050634
- ISBN13 9780415050630
- Publish Date 17 October 1991 (first published 1 January 1991)
- Publish Status Out of Print
- Out of Print 8 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition Revised English Language ed
- Format Hardcover
- Pages 256
- Language English