`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change MastersGareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.
Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.
- ISBN10 8170367093
- ISBN13 9788170367093
- Publish Date 28 February 1998 (first published 30 April 1993)
- Publish Status Out of Print
- Out of Print 6 March 2013
- Publish Country IN
- Publisher SAGE Publications India Pvt Ltd
- Imprint SAGE India
- Format Paperback
- Pages 350
- Language English