The introductory text provides a perceptive analysis of letter forms. Tschichold discusses lettering as a work of art, good and bad letters, older and recent letter forms, the use of capital and lower-case letters, word spacing, line spacing, the selection of appropriate letter styles, and the layout of groups of letters and signs.
The type specimens are handsomely reproduced, most in their original size. Every alphabet was specially arranged by Tschichold, and forms a well-balanced graphic design. Many of the outstanding historical sources appear better here than in the often poorly printed originals. The book is identical to the original edition, first published in 1966, with a new introduction by designer and writer Ben Rosen.
- ISBN10 0393701972
- ISBN13 9780393701975
- Publish Date 17 May 1995 (first published 1 March 1992)
- Publish Status Out of Stock
- Out of Print 8 August 2013
- Publish Country US
- Imprint WW Norton & Co
- Format Paperback
- Pages 240
- Language English