What You See Is What You Get: My Autobiography

by Alan Sugar

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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.
  • ISBN10 023074933X
  • ISBN13 9780230749337
  • Publish Date 30 September 2010
  • Publish Status Out of Print
  • Out of Print 18 January 2013
  • Publish Country GB
  • Publisher Pan Macmillan
  • Imprint Macmillan
  • Edition Unabridged edition
  • Format Hardcover
  • Pages 624
  • Language English