Appropriate for college, university and MBA-level courses in Business Communications. Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.
- ISBN10 013838939X
- ISBN13 9780138389390
- Publish Date 30 April 2003 (first published 13 July 2001)
- Publish Status Out of Print
- Out of Print 16 January 2015
- Publish Country CA
- Publisher Pearson Canada, Toronto
- Imprint Prentice-Hall (Canada)
- Format Paperback
- Language English