Written for Strategic Management or Business Policy courses at either undergraduate or graduate level, this softcover text provides students with an integrative learning experience that helps them develop state-of-the-art strategic management knowledge and skills. It is the text part (minus the cases) of the hardcover Certo/Peter and includes broad coverage of all major strategic management topics such as international issues, social responsibility, and operations. Each chapter includes footnotes throughout, which help students immediately identify citations.
- ISBN10 0070104468
- ISBN13 9780070104464
- Publish Date 1 August 1989 (first published February 1989)
- Publish Status Out of Print
- Out of Print 13 January 1994
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition New edition
- Format Paperback
- Pages 368
- Language English