A study of media audiences. Moving from the concept of an implied audience to active audience readings, scholars are now seeking to synthesize the two areas in a way which will constitute a "third generation" of audience studies. The book offers an exploration of the new theories in the shape of a survey of current work on the audiences for different TV genres. It seeks to provide students and academics with an understanding of the theory as well as of the different methodologies used to research different types of audience.
- ISBN10 0340741414
- ISBN13 9780340741412
- Publish Date 29 September 2000
- Publish Status Transferred
- Out of Print 20 April 2005
- Publish Country GB
- Imprint Hodder Arnold
- Format Hardcover
- Pages 272
- Language English