A computer simulation for strategic management. It aims to help students understand how the functional pieces of a business fit together, by running a simulated company over a number of decision periods to develop a student's business judgement and focus on long-range planning. Students learn from working with numbers, exploring options and trying to unite production, marketing, finance and human resources decisions into a coherent strategy. New to this edition is a demand forecasting model and an inventory liquidation option. Many other features are retained from previous editions, such as the opportunity to bid for celebrity endorsements, optional executive compensation, on-screen decision support calculations and "what-iffing" capability, five-year strategic plan model and an industry scoreboard which is automatically part of the results written onto each company's disk each decision period.
- ISBN10 0070009074
- ISBN13 9780070009073
- Publish Date 1 January 1998
- Publish Status Out of Print
- Out of Print 1 March 2000
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 5th Revised edition
- Language English