Internal Brand Factors Driving Succesful Financial Services Brands

by Leslie De Chernatory and Susan Drury

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  • ISBN10 0704425017
  • ISBN13 9780704425019
  • Publish Date February 2005
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Birmingham
  • Format Paperback
  • Pages 40
  • Language English