While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
- ISBN10 2940439796
- ISBN13 9782940439799
- Publish Date 26 April 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country US
- Imprint AVA Publishing
- Format eBook
- Pages 208
- Language English
- URL http://bloomsbury.com/