Marketing Value Metrics

by Professor Malcolm McDonald, Peter Mouncey, and Stan Maklan

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  • ISBN10 1322166900
  • ISBN13 9781322166902
  • Publish Date 1 January 2014
  • Publish Status Active
  • Out of Print 18 March 2015
  • Publish Country US
  • Imprint Kogan Page
  • Edition Revised ed.
  • Format eBook
  • Pages 328
  • Language English