For courses in strategy.
A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
- ISBN10 1292148497
- ISBN13 9781292148496
- Publish Date 10 October 2016 (first published 1 May 2011)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 16th edition
- Format Paperback
- Pages 688
- Language English