Essentials of Business Economics provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also includes more extensive coverage of electronic commerce to give the student a better understanding of this increasingly important topic. Case material and topics for discussion in each chapter apply the theory to real business problems to encourage active learning.
- ISBN10 1281333875
- ISBN13 9781281333872
- Publish Date 1 January 2006 (first published 27 June 2002)
- Publish Status Active
- Out of Print 31 December 2013
- Publish Country US
- Imprint FT Press
- Format eBook
- Pages 448
- Language English