One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.
The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations.
Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance.
new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world
Excel in your studies, enhance your understanding and improve your grade.
- ISBN10 1292017309
- ISBN13 9781292017303
- Publish Date 20 November 2014 (first published 22 December 2009)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 3rd edition
- Language English