The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles:
- Customer - Each platform must offer a unique experience to the customer.
- Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice.
- Control - Sharing power and control with the audience is now a necessary part of running a successful news operation.
- Change - Companies can manage change through adaptation.
Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
- ISBN10 1452292574
- ISBN13 9781452292571
- Publish Date 27 October 2015 (first published 29 July 2015)
- Publish Status Active
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint CQ Press
- Format Paperback
- Pages 232
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book241169