Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. *Develop your business plan into an active management tool. *Knowing what you want is what business planning is all about. *It is fundamental to business success. *A plan sets out where you are and shows where you are going. *It makes effective use of opportunities and resources. *Use The Definitive Business Plan to develop a vision for the future.
- ISBN10 6610600430
- ISBN13 9786610600434
- Publish Date 1 January 2002 (first published 8 April 1999)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 337
- Language English