Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking.
- ISBN10 1300472367
- ISBN13 9781300472360
- Publish Date 16 January 2013
- Publish Status Out of Print
- Out of Print 22 July 2015
- Publish Country GB
- Imprint Lulu.com
- Format eBook (OEB)
- Language English