Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.
apply marketing theory to the unique sports industry environmentconduct an internal and external analysis of a sport organization in order to identify market opportunitiesapply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectivesuse a marketing framework to develop a strategic sport marketing directionuse a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variablesutilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics.
Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to:Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
- ISBN10 1322505829
- ISBN13 9781322505824
- Publish Date 1 January 2014 (first published 28 May 2008)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 337
- Language English