A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.
- ISBN10 1483315436
- ISBN13 9781483315430
- Publish Date 18 July 2013
- Publish Status Active
- Publish Country US
- Imprint Sage Publications, Inc
- Edition 2nd ed.
- Format eBook
- Pages 336
- Language English