This study aims to enable managers to understand and meet the environmental challenge. Combining hard facts with absorbing case studies, it discuses how to develop "green" products and services, along with PR campaigns that talk convincingly to a wary public and cynical media. At the same time, the book focuses on responding to environmental demands in ways that will improve company profits and performance. It includes a total quality management system using five prerequisites for corporate environmental action, and demonstrates how to anticipate future trends and identify environmental challenges that all business will face.
- ISBN10 0471530735
- ISBN13 9780471530732
- Publish Date 26 August 1993
- Publish Status Out of Stock
- Out of Print 20 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 240
- Language English