Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
- ISBN10 0534006892
- ISBN13 9780534006891
- Publish Date 1 January 1979
- Publish Status Active
- Publish Country US
- Imprint Wadsworth Publishing Company
- Edition 2nd ed.
- Format Hardcover
- Language English