Traditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programs, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and revised to take account of recent developments, this third edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available.
It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
- ISBN13 9781741148220
- Publish Date 1 December 2005 (first published 1 December 2001)
- Publish Status Transferred
- Out of Print 2 April 2010
- Publish Country AU
- Imprint Allen & Unwin
- Edition 2nd edition
- Format Paperback
- Pages 416
- Language English