Integrated Marketing Communications: A Primer

by Philip Kitchen and Patrick de Pelsmacker

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  • ISBN10 6610078807
  • ISBN13 9786610078806
  • Publish Date 8 July 2004
  • Publish Status Active
  • Out of Print 21 August 2012
  • Publish Country US
  • Imprint Taylor & Francis Group
  • Format eBook
  • Language English