This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
- ISBN10 0070112320
- ISBN13 9780070112322
- Publish Date 1 January 1995
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 2nd Revised edition
- Format Hardcover
- Pages 407
- Language English