Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program

by Nat Bodian

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  • ISBN10 007113297X
  • ISBN13 9780071132978
  • Publish Date 1 July 1995
  • Publish Status Out of Print
  • Out of Print 13 May 1998
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Format Hardcover
  • Pages 432
  • Language English