From Advertising Age, a major publication on advertising, comes this handbook for professionals working in the field. It covers all aspects of setting up a modern advertising campaign and is written by two leading exponents of the craft.
- ISBN10 0844224480
- ISBN13 9780844224480
- Publish Date 1 November 1999 (first published 22 December 1998)
- Publish Status Active
- Out of Print 24 May 2005
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Contemporary
- Edition New edition
- Format Paperback
- Pages 240
- Language English