This student-centred book provides a set of financial tools and techniques for gaining access to and evaluating a company's corporate and business strategy. It helps students to research information on a company, develop a generic Frameworks for analysing a company's business environment and the industry in which it operates. Students learn how to combine financial and non-financial information in order to come up with a balanced overall assessment of a company's strategy and hence its likely future performance. A third of the book is devoted to the way in which stock-market information can be used to assess and value a company.
- ISBN10 027303796X
- ISBN13 9780273037965
- Publish Date 13 September 1993
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 384
- Language English