This flexible and practical hands-on text teaches students in business planning how to develop and write effective business plans. Business planning software is packaged with the text and was developed by the authors to integrate completely with the text.The text is brief enough to be covered in one quarter or semester and is designed to appeal to students with little or no business background. Students gain a solid understanding of how to develop a successful business plan. Using the business planning software, students finish the course with a successful business plan to take with them.
- ISBN10 0759338191
- ISBN13 9780759338197
- Publish Date 1 June 2004 (first published 1 January 2000)
- Publish Status Active
- Publish Country US
- Imprint Custom Pub. Co.
- Edition 2nd ed.
- Format Paperback (US Trade)
- Pages 460
- Language English