This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
- ISBN10 0273643746
- ISBN13 9780273643746
- Publish Date 23 November 2001
- Publish Status Active
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 312
- Language English